Factor Nova’s customer event
The Mother’s Day live-stream show was hosted by the nation’s favourite actor and impersonator Jarkko Tamminen with music provided by singer Pete Parkkonen. Before the live show, we asked celebrities, such as singer-songwriter Mikko Kuustonen and stand-up comedian Krisse Salminen, to record brief Mother’s Day greetings in which they thanked their own mums and said hello to all the mums in Finland. The greetings, which were recorded on smartphones, were shown at different times throughout the entire show.
When signing up for the event, attendees had the option to ask Jarkko Tamminen to pass on their greetings as one of the celebrities he impersonates, such as actor Ville Haapasalo, former president Tarja Halonen, current president Sauli Niinistö and musician Andy McCoy.
The event was a success and attracted a large number of viewers, with up to 12,000 people tuning in during peak times. The recording, which was published after the live stream, attracted a further 3,000 viewers in just a few days.