Genuine encounters between the brand and the people are the most influential channel of consumer marketing. We treat promotions and brand activations as bold and insightful miniature events, in which the focus is on the participant’s impressions of the people, product and story. We conceptualise, plan and implement promotions and brand activations, paying regard to pre-marketing, insightful and effective encounters, influencers and influencees, product and branding as well as post-marketing and the measuring of results.