Coffee Day celebrates 70th anniversary of Paulig Coffee Ambassadors
The client wanted to mark the long and successful journey of Paulig’s Coffee Ambassadors by having a coffee break with the roastery staff and former Coffee Ambassadors. A virtual coffee shop studio was set up in Paulig’s Kulma Café, which was decorated as an atmospheric 1950s café in honour of the event.
Twenty charming people have served as Paulig’s Coffee Ambassador since 1950. Former Coffee Ambassadors joined the current Ambassador Inkku to reminisce about the changes that have taken place in the successful journey over the decades. The participants enjoyed interesting content, quizzes, music and, of course, Paulig coffee at the event. The warm event strengthened the staff’s image of Paulig as a brand, the first big brand in Finland, and the coffee-lovers were given a more detailed description of what the Coffee Ambassador’s job includes.
The spectacular 1950s coffee shop captured the eyes of passers-by, the event aroused interest in various media outlets, and the current Coffee Ambassador Inkku featured in MTV3’s morning programme and 10 o’clock news.