Helsingin Markkinointi Oy | Factor Nova

Helsingin Markkinointi Oy

Helsingin Markkinointi Oy and Factor Nova have worked on improving the visibility of the City of Helsinki and its partners on international markets and making them attractive to invest in for years to come.

International communications with results

We have worked with the City of Helsinki, its partners and their regions at almost 20 international property shows in Europe. The participation in the shows has been motivated by the aim to introduce Helsinki and its partners to the markets, generate valuable leads and present various projects. The content planning and production have played an important role in achieving the required results.

Collaboration creates comprehensive concepts

The aim of the partnership has been to develop a long-standing and comprehensive concept along with other projects. Operations related to exhibitions have included planning and production of activities to enhance visibility, creation and maintenance of campaign sites, video production and design of other materials. Factor Nova has also been in charge of projects such as the concepting of the ‘Moi Helsinki’ satellite events held at the Finnish Embassy in Beijing in spring 2016. Almost 500 representatives of various business sectors visited the events, which promoted business relations between Finland and China and created relations between companies.

“Factor Nova has been responsible for setting up stands at international shows for the City of Helsinki and its partners since 2011. These are important events for organisations in the investment sector.

“The stand designs have focused on presenting Helsinki and its partner companies as lucrative investment opportunities, facilitating successful meetings with customers, generating leads and carrying out various events and activities at the stands. A stand shared by several organisations always requires a different approach in terms on design and implementation. The involvement in these events has been successful, and everyone who has attended has benefited.”

Project team: Project Lead Jarno Siitonen, Graphic designs Riikka Airaksinen