Elo Mutual Pension Insurance Company and Factor Nova have collaborated on event marketing for several years.
Meetings that solidify values
Elo Mutual Pension Insurance Company is known as a modern and approachable pension insurance company. Meetings with customers and other stakeholders are a natural part of the company’s event marketing activities. Events have included the Elo-kuvissa tour, which has attracted more than 1,000 customers every year to hear the latest about the changes in pension schemes, and the Hulluna Hyvinvointiin event, where more than 250 HR decision-makers from a range of companies discussed wellbeing and the future of the workplace.
Concept solutions for key target groups
Our collaboration has focused on the creation and development of concepts for event marketing efforts aimed at Elo’s key target groups. Factor Nova has also been involved in the design and implementation of staff events and trade fairs.
Project team: Project lead Piia Weittikoski, Account director Jarno Siitonen, Event management Sofia Hagan